Hilton Head Island – Bluffton Chamber of Commerce

History, Mission, Vision

May 4, 2023

Ms. Ariana Pernice, Vice President, Visitor & Convention Bureau

Time flies! The Hilton Head Island-Bluffton Chamber of Commerce was formed over 66 years ago in 1957. Its vision is to be a welcoming, world-class community embracing nature, culture, and economic vibrancy for residents and visitors. Its mission is to stimulate the regional economy while enhancing the quality of life for all.

We learned that Hilton Head Island has approximately 3,000 hotel rooms and 8,000 homes and villas. and about the organization’s tourism branding, PR, and marketing initiatives. We learned how marketing decisions are made, who helps guide this process, where the money comes from, and where the money goes. To view the Tourism Marketing presentation, click here.

Ms. Pernice encouraged any of us who wishes to pose follow-up questions or share comments/ideas to contact her at apernice@hiltonheadisland.org

Ariana Pernice Bio

Ariana Pernice joined the Hilton Head Island-Bluffton Chamber of Commerce in 2015 as Vice President of the Visitor and Convention Bureau. Pernice served with JetBlue Airways as regional marketing manager for New York and New Jersey and also served with Blink Fitness in Manhattan in marketing and public relations, working with national media including The Wall Street Journal, U.S. News & World Report, and Good Housekeeping.